The day that we have talked about for more than two years is finally here.  ICANN – the non-profit corporation in charge of assigning domain names – is throwing open the doors and allowing a slew of new domain name naming conventions.  The Internet is about to get huge (er).

Up until now, web sites were limited to such generic top-level domains (gTLDs) such as “.com”, “.net”, and “.org”.  The group added more in the past few years including “.xxx”, “.biz”, and others, but now they are allowing customized gTLDs.  It could be a brand (.mcdonalds), an organization (.youthhockey), or just about anything else.  Approved applicants will maintain that gTLD and use it to host all of their company information, control who has access to the name, and even be able to sell space in the gTLD.

But before you jump to register “.thing”, the registration process alone will cost you at least $185,000 plus the investment in maintaining your little slice of the web.  However, if you are a business or a group with the resources, it could be an invaluable new way to maintain your presence on the Internet.

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There has been quite a bit of chatter over the last couple years about a tech bubble — increasing hype which drives increasing valuations and increasing funding rounds beyond what the companies are actually worth.  This article is a natural reaction to that.  In it, the author questions whether funding announcements are actually a mark of success or of failure:

“I’m concerned a little bit with the culture of celebrating the fundraise,” he said. “My dad taught me that when you borrow money it’s the worst day of your life. We didn’t clap for Red Rover [who spent time raising revenue instead of funds] because they didn’t raise $6 trillion, but I was sitting here like, ‘Good stuff!’”

Clearly, building revenue is the goal of any startup.  But we mustn’t overlook the fact that funding in this environment matters for two reasons: validation and expertise.  To a certain extent, receiving a funding round from either an investor or a syndicate of investors gives some credibility and visibility to a startup by saying, “Hey, we like your business model and think it has a chance to succeed.”  As they say, success begets success; scoring a financing round from serious investors is like a badge of honor that can be used to grow and raise additional funds.  It is not a guarantee of success, but it certainly helps.

But even more important, investors will take an active role in the company to protect their investment, which can be both good and bad for founders.  The bad side is giving up a chunk of equity ownership and control of the company, but the good side is that you now have an experienced partner to add to your team.

That being said, it can certainly be a two-edged sword.  The effectiveness of your relationship and the quality of that guidance is only as good as your new investor partner. I know of horror stories of investor relationships that sour and cause headaches (or worse) for founders.  But under the right circumstances, investor funding is an infusion of credibility and guidance, in addition to the capital, and that, indeed, can be something to celebrate.

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How much should companies pay for work from first-year associates?

October 19, 2011

The war against lawyers has begun.  Well, more specifically, its a fight against over-priced legal services.  According to the Wall Street Journal: More than 20% of the 366 in-house legal departments that responded are refusing to pay for the work of first- or second-year attorneys, in at least some matters. Many corporate counsels are arguing [...]

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Authorized or Outstanding Stock: What Percentage Does a Startup Founder Own?

October 14, 2011

Here are two questions that I get often.  Should the founders of a startup company divvy up all of the stock?  If not, how do I calculate ownership percentage?  In order to answer these, we have to review the difference between authorized shares and outstanding shares. At formation, a company must state the number of [...]

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How the U.S. Can Avoid Another Recession (assuming there is leadership to do it)

October 7, 2011

Even as Washington gridlock becomes the norm, ideas continue to circulate about kickstarting the sputtering U.S. economy.  Everyone seems to agree that startups and other small businesses will lead a renewed hiring boom and increase demand, but not everyone is in agreement about how to get there. There are some ideas, however, that continue to [...]

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The Most Important Questions for Co-Founders

October 4, 2011

Startups often struggle because of how they are set up.  Too often founders will treat a new company like a budding relationship: you get all excited about your idea, you seem to agree on everything, and then you move in together.  Relationships built on that kind of whirlwind courtship often end up in failure, and [...]

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This First Thing Every Founder Should Purchase

September 13, 2011

What is the first thing a new startup company should purchase? Right, a hat rack. Wait, what?  You need one because each founder is going to be wearing several hats – organizationally speaking – and it is important to keep the various roles separate. Here is why. I was recently working with a client who [...]

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Trust May Not Be the Best Strategy When Buying or Selling a Business

August 30, 2011

I have talked before about what makes up a term sheet (also known as a letter of intent) but now we should talk about why it is important.  Any time a business is being sold, the parties – but the buyer in particular – has to incur certain costs in anticipation of the deal, including [...]

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Still Time to Take Advantage of Tax-Free Investment in Small Business Stock

August 2, 2011

With all of the uncertainty in the markets recently, now is a great time to take another look at one way to create jobs with tax free investment. But you only have a few more months to take advantage of it. Remember the Small Business Jobs Act of 2010?  How about the Tax Relief, Unemployment Insurance Reauthorization, [...]

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Should Massachusetts non-competes be voided?

July 3, 2011

Non-compete agreements are getting more attention, this time from Scott Kirsner in The Boston Globe today who urges for more common sense: On a weekend when we celebrate American independence – and all of the blood and sweat that gave us the right to life, liberty, and the pursuit of happiness – I think it’s [...]

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