I have written before about the feud between Burger King and its franchisees over the $1 double cheeseburgers, a feud which is still generating headlines as a test for pushing prices through a franchise system. But something even more insidious to America's waistline may be rolling out if the flame-broiled franchisor finds success with the launch of its newest innovation - beer. That's right. As tantalizingly stated in a CNN.com report:
To keep up with Miami's night life, Burger King (BKC)'s new Whopper bar will offer American beer and Whopper sandwiches around the clock, staying open 24 hours a day, seven days a week.
Nothing says 'America' like being able to drink a brewski in the middle of the night with a meal out of a Michael Pollan nightmare. Better yet, the beer will come in aluminum cans from the "formerly-American-beer-companies-but-now-part-of-international-conglomerates-in-other-countries" Anheuser-Busch and MillerCoors. For now the chain is wisely eschewing the drive-thru window for a "walk-up window for orders on the go" in addition to outdoor seating and delivery service, though according to another report, beer is not available as part of the delivery service. Boo.
What will they think of next?